
As a Traditional Agency
Many organizations have been designed specifically up to take advantage of a symbiotic relationship with a traditional "outside" agency providing strategic and tactical support. The Hodnett Group is well positioned to operate in a traditional account structure providing strategic direction, creative and media support for both traditional and interactive advertising and PR.
As a Contractor / Freelancer
Several larger creative and PR agencies rely on HGI to beef up their talent roster. We have provided ongoing support for the entire spectrum of marketing and communications projects including; Advertising, PR, analyst relations, product/service launches, internal communications, design, and writing for firms such as:
- Harte-Hanks
- Winsper
- Blanc and Otus
- Hill & Knowlton.
As a Virtual Marketing Department
This option is growing increasingly popular for emerging start-up companies, professional services firms, and not-for profits that have the drive to succeed, but do not the resources (or often the need) for a full-time marketing staff. We also provide an option for overseas clients looking to establish a brand presence in the States (see Global Marine Case Study) and for companies requiring transitional management.
A dedicated account professional will serve as an ad-hoc Marketing Director, providing everything from strategic counsel to execution of any and all marketing and communications activities. By tapping The Hodnett Group's network of specialist as needed, you can avoid the headache of managing multiple vendors, while assuring that all outgoing messages remain consistent and on-point.
In short, this allows you to do what you do best, and lets us show your customers, investors and partners how well you do it.