HGI - Creative Services Case Study

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Children's Hospital Boston

The situation

The world-renowned Department of Otolaryngology and Communication Enhancement at Children’s Hospital-Boston was seeing a decrease in applicants for its fellowship program. In the past it had done little “marketing” of this program and relied on the hospital’s stellar reputation and association with Harvard Medical School to attract candidates.

The Solution

HGI proposed and created an elegant brochure that not only highlighted the excellent clinical reputation of the Department, but focused equally on quality of life advantages that the city of Boston had that other hospitals could not offer. A list of past fellows and their current positions was created on an inserts that allowed easy updating and extended the shelf-life of the piece.

The Results

The year following the piece's creation, the Deparment dramatically increased the quantity and quality of its fellowship applications.

childrens fellwowship


	home who we are what we do how we get results where to find us Children's Hospital Boston The situation The world-renowned Department of Otolaryngology and Communication Enhancement at Children’s Hospital-Boston was seeing a decrease in applicants for its fellowship program. In the past it had done little “marketing” of this program and relied on the hospital’s stellar reputation and association with Harvard Medical School to attract candidates. The Solution HGI proposed and created an elegant brochure that not only highlighted the excellent clinical reputation of the Department, but focused equally on quality of life advantages that the city of Boston had that other hospitals could not offer. A list of past fellows and their current positions was created on an inserts that allowed easy updating and extended the shelf-life of the piece. The Results The year following the piece's creation, the Deparment dramatically increased the quantity and quality of its fellowship applications.